1,308 results on '"Post-Fordism"'
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2. Transnational Capital and Paper Production
- Author
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Ehrich, Martha Emilie, Deng, Kent, Series Editor, and Ehrich, Martha Emilie
- Published
- 2024
- Full Text
- View/download PDF
3. The Death of Fordism and the Family Wage in Labor Documentaries: A Feminist Analysis.
- Author
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Cady, Kathryn A.
- Subjects
- *
FEMINIST criticism , *SEXUAL division of labor , *GENDER role in the work environment , *FEMINISM , *LABOR market , *GENDER role - Abstract
This paper analyzes three labor documentaries released from 1989 to 1991, which depict the United States' assumed transition from a Fordist to post-Fordist economy. Feminist textual analysis focuses on the depiction of workplaces and gender roles in Roger and Me, American Dream, and Fast Food Women. The analysis demonstrated that discourses of epochal change in the context only held true if one looked at a slice of the U.S. labor market largely dominated by White men. Focusing on feminine sex-typed labor demonstrated the worst elements of industrial Fordism remained in post-Fordist workplaces. Long-standing sexual divisions of labor were unambiguously repeated in post-Fordist work and intensified in a discussion of the family wage. [ABSTRACT FROM AUTHOR]
- Published
- 2024
- Full Text
- View/download PDF
4. Work in motion : labour and aesthetic production in the animated film industry
- Author
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Morgan, Carleigh and Rhodes, John
- Subjects
animation ,automation ,cinematic labour ,computer animation ,crowd simulation ,film history ,film production ,political economy ,post-Fordism ,representation ,self-reflexivity - Abstract
Diagramming the intersection between the representation of work and the work of representation, this thesis explores how animation has historically mediated technological transformations in film production through its self-reflexive engagement with labour. I track the entanglement between animated images and image production through three key inflection points in animation history: beginning with early animation's pre-industrial roots; continuing through animation's industrial rationalisation; and concluding with a discussion of digital animation. Contrary to claims that animation's self-reflexive address is unique to early animation, I argue that early animation's turn towards self-reflexivity does not vanish with the disappearance of the animator from the frame. Rather, animation showcases an ongoing preoccupation with labour. It works out tensions between autonomy and automation; movement and mechanisation; labour and alienation at key points throughout its history, especially when the work of animation is transformed by its formalisation, rationalisation, and digitalisation as a medium. This thesis is organised into three chapters. Chapter One takes up cinematic reflexivity and self-figuration to critique *Gertie the Dinosaur* (1914 Winsor McCay) through the lens of the operational aesthetic, underscoring how this aesthetic mode poses limits to theories of cinematic disclosure and problematises representations of work in early animation. Taking up the film as a cinematic treatise on the labour of animation, this chapter argues that the film's live-action prologue disregards the role photography played in automating the reproduction of Gertie's animated imagery, electing to prioritise the manual labours of animation as a handicraft. Chapter Two builds on Siegfried Kracauer's theory of the mass ornament to contemplate masses, multitudes, and crowds for film. It decodes the mass ornament in the musical choreographies of Busby Berkeley; addresses its resonances with assembly line production in classical animation; and concludes with a discussion of homogeneity and heterogeneity in the production of digitally simulated crowds. Chapter Three takes up the 'quality assurance guarantee' of Pixar Animation Studios to consider how it articulates its relationship to creativity and the labour of computer animated filmmaking. This chapter investigates Pixar's post-Fordist labour history to ask how this labour history intersects with the broader turn towards the immaterial labours of creativity- labours which the studio uses to underwrite its reputation as 'Creativity, Inc.' Through a critique of its political economy, Chapter Three describes how Pixar curates its public image and optimises worker productivity by indoctrinating animators into a company culture and corporate mythology which foregrounds artistry and creativity over computer-intensive forms of work. Reflecting on animation as a material practice; as an ideology; and through a critique of its political economy, this thesis contemplates the complex configurations between animated imagery; animated film production; and the labour of animation. This interdisciplinary work combines critical methods from production studies, film history, media theory, cultural studies, and animation scholarship to offer incisive contributions to film and media studies. It brings together aesthetic theory with critiques of the technologies, histories, and production methods of animated film. And it raises important questions for film and media studies about the work of animation; animation's mediation of this work; and asks what animation theory can bring to the study of cinematic labour.
- Published
- 2022
- Full Text
- View/download PDF
5. Artists in the Social Factory
- Author
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Kollectiv, Pil, Kollectiv, Galia, Kollectiv, Pil, and Kollectiv, Galia
- Published
- 2023
- Full Text
- View/download PDF
6. EL "BIOCAPITALISMO": NOTAS SOBRE UN CONCEPTO PARA EL SIGLO XXI.
- Author
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Tocino, María
- Subjects
CAPITALISM - Abstract
Copyright of Agora (0211-6642) is the property of Universidad de Santiago de Compostela, Servicio de Publicaciones and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2024
- Full Text
- View/download PDF
7. Post-Fordist Kamu Yönetiminde Toplumsal Cinsiyet: Moğolistan Örneği.
- Author
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Çetinkaya, Muhammed Hakan
- Abstract
Copyright of Mülkiye Dergisi is the property of Mulkiye Dergisi and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
8. Weber and the European City in the 21st century: Still reality or just a concept?
- Author
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ECKARDT, FRANK
- Subjects
- *
SOCIAL constructivism , *URBAN sociology , *SOCIOLOGISTS - Abstract
Max Weber has left a 100-page long text that played a main role in his argumentation on the particular development of Europe in contrast to especially Asia. Main difference, according to Weber, is the development of a 'local society' where freedom and the association of free citizens laid the ground for a democratic society. In the reception of this text, a critical view on main assumptions on the 'European city' has been dominant. In particular, the notions of conflict and inequality have not been integrated into his argumentation. Nevertheless, some sociologists even today, see Weber and his text as a kind of starting point to understand the social and political construction of urban societies in Europe. Firstly, a critical introduction into the core ideas of Weber on the city will be presented. Subsequently, the article discusses whether the 'European city' can still be regarded as a meaningful term to explain the process of urban restructuring taking place today. Although not rejecting the Weberian notion of the city, it will be highlighted that his understanding of 'urban society' leaves out recent processes of the post-Fordist restructuring of space. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
- View/download PDF
9. Ritratto dell'artista da lavoratore: posture estetiche in La carte et le territoire.
- Author
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Baratta, Aldo
- Subjects
PROFESSIONALISM ,ART industry ,PROFESSIONALIZATION ,DIALECTIC ,NARRATORS ,AESTHETICS - Abstract
According to Lipovetsky and Serroy, beauty has risen to a new ontological requirement: the aesthetic phenomenon has expanded beyond its traditional boundaries, influencing reality and above all the economic dimension. The result has been an art market in which the aesthetic work responds to unprecedented hierarchies of value and the author finds himself assuming professional postures fueled by innovative deontologies. This contribution intends to investigate the transformations that the aesthetic job undergoes within the late capitalist and post-Fordist logic through a close reading of Michel Houellebecq's La carte et le territoire. In the novel it is possible to observe the professional attitudes of three different artists: the photographer and painter Jed Martin, the fictional writer Michel Houellebecq and - through a metanarrative refraction - the narrator Michel Houellebecq. All three face the professionalization of the artistic activity oscillating between the poles of a dialectic that is difficult to resolve between artisanal and industrial work, creativity and methodicalness. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
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10. The role of professional elites in shaping management practice: How the old mentalities condition the adoption of new management ideas.
- Author
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Seeck, Hannele and Kantola, Anu
- Subjects
MANAGEMENT ,PROFESSIONAL education ,INTERNATIONAL business enterprises ,GLOBALIZATION ,FINANCIAL liberalization - Abstract
This study explores how the adoption of management ideas is conditioned by wider macro-level mentalities that are not company based but that instead reflect professionally or nationally rooted ways of managing. Drawing from studies on professional mentalities and practices, we study Finnish top executives working in globally operating multinational corporations in the metal and forestry industries, showing how, starting in the 1980s, they adopted new management practices during the rise of globalisation, market liberalisation and post-Fordism. Altogether, a traditional engineering mentality strongly conditioned the dissemination of new management ideas, which needed to adapt with the existing mentality. As a result, we find three ways of management idea dissemination: (a) new ideas had to fit in with the old business elite mentality, (b) new ideas were side-lined and belittled by the old mentality and (c) new ideas were smuggled into management by reframing and widening the old mentality. By extending Guillén's work on elite mentalities, the study contributes to the research on management ideas by exploring the role of societal macro-level mentalities in management learning, highlighting their role in times of societal transformation. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
- View/download PDF
11. Türkiye'de Memur Maaşları Üzerine Tespitler: Orta Sınıftan Proleterliğe.
- Author
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ASLAN, Onur Ender
- Abstract
Copyright of Mülkiye Dergisi is the property of Mulkiye Dergisi and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
12. Art, Performance, and Outsourcing in Corporate Art Commissioning: An American Scenario
- Author
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Charlotte Gould
- Subjects
performance art ,sponsorship ,corporate art commissioning ,Taylorism ,Post-Fordism ,History America ,E-F ,United States ,E151-889 ,Sociology (General) ,HM401-1281 - Abstract
At a time when corporate sponsorship of contemporary art has become increasingly widespread, allowing sponsors to enhance their brands and receive return on investment in the shape of tax breaks and publicity, business has maximized this association by also capitalizing on what it perceives as the work ethic and entrepreneurial skills of the art world. The art world has indeed become a benchmark of production and management for the business world which praises its ever-youthful energy, its inventiveness, hipness, and sense of freedom, its flexible working hours and short-term or zero-hour contracts. Following the success of the creative industries, private companies have been keen to embrace this post-Fordist work model and link it to the global neoliberal market economy. This article looks into the way different performance artists have engaged with a corporate environment, but also more generally at the way art has navigated new relations with its economic context in recent years. And since performance management is largely the result of the export of American business models to Western Europe since World War II, it makes sense to look for the roots of this phenomenon on that side of the Atlantic.
- Published
- 2023
- Full Text
- View/download PDF
13. TRANSFORMATION OF THE PATTERN OF EMPLOYMENT AND WORKING LIFE IN THE POSTFORDIST ERA
- Author
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Galina A. Barysheva, Alexey A. Baryshev, and Tran Thi Bich Ngoc
- Subjects
socio-economic role ,labor transformation ,working life ,interpretive ability ,post-fordism ,identity ,Social sciences (General) ,H1-99 - Abstract
Relevance. The paper examines the transformation of the nature of employment and working life in the framework of the formation of a new technological and resource space in the post-Fordist era. The analysis of changes in the socially significant qualities of mass participants in economic relations (employees and employers, entrepreneurs) is given. New characteristics of the subjects of post-Fordist labor are determined, which other actors must take into account when constructing their expectations and labor interactions, with regard to employees` new social and role specifics. The aim of the study is to present the evolution of views on the nature of transformation of the character of employment and working life when changing technological paradigms based on the identification of competing theories, taking into account the established new labor practices that are characteristic of modern capitalism. The main research method is the systematization, analysis and generalization of scientific theories of Russian and foreign authors. The results of the study are a critical analysis of the individual interpretative abilities of the Fordist worker, which do not yet have a market value, which determine his opportunistic behavior and the growth of production costs. On the contrary, the post-Fordist worker, being involved in the information flow and exchange, has new resource characteristics, reduces his labor activity to a means of self-affirmation, as well as temporary and casual employment, and is ready for change. The conclusions are that the lack of a clear differentiation of the new social role of the post-Fordist worker leads to contradictions in social and labor relations and requires social security. The scientific community needs to make more efforts to study the autopoietic aspects of the quality of working life. In the post-Fordist era, the concepts of «social» and «state» are becoming less and less reliable for ensuring the quality of people’s working life and its population diversity, which puts forward on the current agenda, on the one hand, the entrepreneurialization of everyday, and not just economic life, and, on the other, responsibilization of individuals in the process of complicated and unstable interactions.
- Published
- 2022
- Full Text
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14. 'The mystery of Dublin': Corporate profit-shifting and housing crisis in twenty-first century Ireland.
- Author
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Egan, Martyn
- Subjects
HOUSING ,TWENTY-first century ,RENT seeking - Abstract
Ireland's economy is currently characterized by two phenomena: a highly globalized growth regime predicated on multinational corporate profit-shifting, and a domestic economy (concentrated in the capital, Dublin) experiencing severe housing crisis. This paper links these two phenomena together, and argues that they be considered as evidence of the emergence of a new accumulation regime, in which a specific mode of integration within the global economy both favours the emergence of, and embeds, particular patterns of domestic rent exploitation. To demonstrate this the paper combines a new synthesis of French régulation theory, as modified to account for transnational dynamics, with an updated reading of Gramsci's analysis of (pre-Fordist) rent exploitation, applying this framework to redefine Ireland's growth model as an emerging transnational accumulation regime of rentier character. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
- View/download PDF
15. Art, Performance, and Outsourcing in Corporate Art Commissioning: An American Scenario.
- Author
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Gould, Charlotte
- Subjects
AMERICAN art ,CAPITALISM ,FLEXTIME ,INDUSTRIAL management ,BUSINESS models ,PERFORMANCE art - Abstract
At a time when corporate sponsorship of contemporary art has become increasingly widespread, allowing sponsors to enhance their brands and receive return on investment in the shape of tax breaks and publicity, business has maximized this association by also capitalizing on what it perceives as the work ethic and entrepreneurial skills of the art world. The art world has indeed become a benchmark of production and management for the business world which praises its ever-youthful energy, its inventiveness, hipness, and sense of freedom, its flexible working hours and short-term or zero-hour contracts. Following the success of the creative industries, private companies have been keen to embrace this post-Fordist work model and link it to the global neoliberal market economy. This article looks into the way different performance artists have engaged with a corporate environment, but also more generally at the way art has navigated new relations with its economic context in recent years. And since performance management is largely the result of the export of American business models to Western Europe since World War II, it makes sense to look for the roots of this phenomenon on that side of the Atlantic. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
- View/download PDF
16. Spatial thinking, gender and immaterial affective labour in the post-Fordist academic library
- Author
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Nicholson, Karen P.
- Published
- 2022
- Full Text
- View/download PDF
17. The General Intellect and the Struggle over the Knowledge Economy
- Author
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Ford, Derek R. and Ford, Derek R.
- Published
- 2021
- Full Text
- View/download PDF
18. Introduction: Beyond the Knowledge Economy
- Author
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Ford, Derek R. and Ford, Derek R.
- Published
- 2021
- Full Text
- View/download PDF
19. RECOGNITION AS A COUNTERHEGEMONIC STRATEGY.
- Author
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Ivković, Marjan
- Subjects
CULTURAL hegemony ,TRUST ,RECOGNITION (Philosophy) ,HEGEMONY - Abstract
Copyright of Filozofija i Drustvo is the property of University of Belgrade, Institute for Philosophy & Social Theory and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
- Full Text
- View/download PDF
20. Stepping Stone or Trap? Contextualising Precarity as a Sector and Age Phenomenon in the Greek Labour Market.
- Author
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Parsanoglou, Dimitris, Stamatopoulou, Glykeria, and Symeonaki, Maria
- Subjects
LABOR market - Abstract
Precarity has been consolidated as a central concept in theoretical and political discussions around labour market(s) and labour relations and conditions. Moreover, it has strongly been linked with specific sociodemographic groups, prominently with youth. Both theory and empirical evidence have suggested that precarity functions as a necessary step towards integration in the labour market, as a kind of indispensable rite of passage to labour adulthood. Nevertheless, despite its resonance, precarity remains a fuzzy buzzword that needs to be further problematized and evidenced. Focusing on a specific case study, that of Greece, we try to unfold a two-fold approach: to define and measure precarious forms of labour at the level/scale of the labour market as a whole and to detect and disentangle the role of age in specific sectors of economic activity where precarious labour is more prominent than in others. [ABSTRACT FROM AUTHOR]
- Published
- 2023
- Full Text
- View/download PDF
21. Learning the post-Fordist feeling rules: Young women's work orientations and negotiations of the work ethic.
- Author
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Lamberg, Emma
- Subjects
- *
WORK orientations , *WORK ethic , *YOUNG women , *YOUTH with attention-deficit hyperactivity disorder , *WOMEN employees - Abstract
Even though flexibility, insecurity and precarity characterise much of today's work, the promise of self-realisation through work remains as powerful as ever. Following Weeks' work on the post-Fordist work ethic and Hochschild's research on feeling rules, this article analyses how young women negotiate the post-Fordist work ethic and its emotional obligations. Drawing on interviews with 39 young women studying in the care and media fields in Finland, the article proposes the conceptualisation of post-Fordist feeling rules as a way to capture how young women become workers by managing contemporary work's emotional requirements and contradictions. This article adds to the sociology of youth and labour in the post-Fordist era by foregrounding the role of feelings in the production of youth as workers and unpacking the post-Fordist work ethic's gendered, industry-specific and emotional dimensions. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
22. The Dutch Paper Industry from 1580 to the Present
- Author
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Ehrich, Martha Emilie
- Subjects
Dutch paper industry ,paper ,mechanic papermaking ,technological innovation ,Dutch business history ,natural resources ,pulp and paper industry ,raw materials for paper industry ,groundwood ,Dutch 'golden age' ,phases of capitalism ,industry survival ,industrialization ,Post-Fordism ,deregulation ,thema EDItEUR::K Economics, Finance, Business and Management::KC Economics::KCZ Economic history ,thema EDItEUR::K Economics, Finance, Business and Management::KC Economics ,thema EDItEUR::T Technology, Engineering, Agriculture, Industrial processes::TB Technology: general issues::TBX History of engineering and technology - Abstract
This open access book is the first to provide an analysis of the Dutch paper industry over a period encompassing six centuries. Responding to a trend of renewed scholarly interest in paper industries and production, the book seeks to illuminate the factors behind this relatively small national industry’s centuries-long survival. Previous historical research has shown that sets of colonial, trade, merchant and family networks, tightly interwoven through a dense web of capital, were crucial for paper production and trade in early modern Europe. This book situates the Dutch paper industry within these overlapping contexts and their shifting dynamics over time, and historicizes the challenges and obstacles it had to overcome through four phases of capitalism: the rise of Dutch capitalism (1580–1815), Dutch monarchic liberalism (1815–1914), Fordism (1914–1980), and post-Fordism (1980 until now). Each chapter covers not only technological advancements in the industry, but its development alongside further determining dimensions, such as state-industry relations (industry policies), labour-capital relations (unions) and competition and cooperation, overall painting a picture of how the industry adapted to and endured changes in national and global networks surrounding the industry. This book will be of broad interest to scholars of economic and business history, as well as industrial history, political economy, and management studies.
- Published
- 2024
- Full Text
- View/download PDF
23. A Communist Theory of Writing: Virno, Lyotard, and a Rewriting of the General Intellect
- Author
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Ford, Derek R., Peters, Michael A., Series Editor, Tan, Chuanbao, Series Editor, Besley, Tina, Series Editor, Jandrić, Petar, editor, and Zhu, Xudong, editor
- Published
- 2020
- Full Text
- View/download PDF
24. Hacia una matriz tecnológica y gubernamental del marketing.
- Author
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Francisco Mas, Fernando
- Abstract
Copyright of Cuadernos del Centro de Estudios de Diseño y Comunicación is the property of Cuadernos del Centro de Estudios de Diseno y Comunicacion and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2023
25. Arrhythmanalysis and Revolutionary Rupture of Détournement: Lefebvre and the Pedagogical Rhythms of Post-Fordism
- Author
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Ford, Derek R.
- Published
- 2023
- Full Text
- View/download PDF
26. A Diffusion Perspective on the Discontinuance of Sustainable Tourism Quality Control Tools.
- Author
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Lesar, Laura and Weaver, David
- Subjects
- *
SUSTAINABLE tourism , *QUALITY control , *DIFFUSION of innovations theory , *INFRASTRUCTURE (Economics) , *GREEN infrastructure - Abstract
Quality control tools such as certification are the critical infrastructure of sustainable tourism that facilitate triple bottom-line outcomes. Prior scholarship investigates tool adoption, but examination of discontinuance is absent. Using Diffusion of Innovations Theory, we investigate the diversity of discontinuance among practitioners in a destination by tool type, discontinuance manifestations, and influential attributes. Semistructured interviews revealed selective tool discontinuance and salient influence of relative advantage, compatibility, complexity, and observability attributes. Conventional replacement and disenchantment discontinuance manifestations were augmented by emergent induced, episodic, and recalibration forms and organized along an original typology from pure discontinuance to retention. Findings suggest practitioner alignment with "post-Fordist" sustainable tourism. Implications for tool counterdiffusion are assimilated into ongoing discourses of sustainable tourism theory and practice. Prospects for tool-specific attributes also emerge, for the first time, and when paired with those theoretical can inform an entirely novel realm of supply-side tool design; practical applications are illustrated. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
27. Beyaz Yakalılar Bir Prekaryalaşma Sürecinde Mi?* (Are White Collar Workers in a Precarization Process?)
- Author
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Birsen ÖZALP
- Subjects
prekarya ,beyaz yakalı ,post-fordizm ,sınıf ,precariat ,white collar ,post-fordism ,class ,Business ,HF5001-6182 - Abstract
Amaç – Prekaryalaşma post-fordist üretim sistemlerinin yaygınlık kazanması neticesinde değişen istihdam koşullarının etkisiyle ortaya çıkmıştır. Prekaryalaşma sürecinin temel göstergeleri istihdam koşullarındaki güvencesizlik ve esnekliktir. Prekaryalaşma toplumsal sınıf ayırt etmeksizin tüm emek gücü üzerinde etkilidir. Bu araştırmada prekaryalaşma sürecinin beyaz yakalı çalışanlar üzerindeki etkilerini açıklamak amaçlanmaktadır. Yöntem – Araştırmada nitel araştırma yöntemleri içerisinde yer alan içerik analizi yöntemi kullanılmıştır. Beyaz yakalı çalışanlar tarafından Yargıtay'a temyiz edilen toplam 50 davanın tam metinleri üzerinde analizler yapılmıştır. Verilerin analizi MAXQDA 2018 nitel veri analizi programı aracılığıyla gerçekleştirilmiştir. Bulgular – Beyaz yakalıların başta gelir güvencesiyle ilgili olmak üzere istihdam, vasıfların yeniden üretimi, temsil ve çalışma güvencesine ilişkin sorunlar yaşadıkları anlaşılmaktadır. Bunun yanı sıra iş ve ücret esnekliği nedeniyle istihdam ve gelir güvencesizliği sorunları yaşanmaktadır. Tartışma – Araştırmadan beyaz yakalıların prekaryalaşma süreci içerisinde oldukları anlaşılmaktadır. Ayrıca mavi yakalılar ve beyaz yakalılar arasındaki istihdam koşullarının benzeşmesi nedeniyle aralarındaki ayrımın giderek azalacağı öngörülmektedir. Purpose – Precarization has emerged due to changing employment conditions as a result of the prevalence of post-Fordist production systems. The main indicators of the precarization process are insecurity and flexibility in employment conditions. The effects of precarization are observed on the entire labor force, regardless of class. The aim of this study is to explain the effects of precarization process on white collar workers. Design/methodology/approach – Content analysis method, which is one of the qualitative research methods, was used in the study. Analyzes were carried on the full texts of a total of 50 cases appealed to the Supreme Court by white-collar workers. The analysis of data was carried out through MAXQDA 2018 qualitative data analysis program. Findings – White-collar workers experience problems related to employment, skill reproduction, representation and job security, especially with income security. In addition, they experience employment and income insecurity problems due to job and wage flexibility. Discussion – The result of the search it is understood that white collar workers are in a precarization process. It is also predicted that the distinction between blue collars and white collars will gradually create due to the similarity of employment conditions.
- Published
- 2020
- Full Text
- View/download PDF
28. Creativity as neoliberal self-governance
- Author
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Jakub Barszczewski
- Subjects
creativity ,governmentality ,neoliberalism ,post-Fordism ,self-help literature ,Social sciences (General) ,H1-99 - Abstract
The purpose of this article is to analyze the problem of non-professional creativity in contemporary self-help literature. Creativity, an element of work organization in the post-Fordist era, has been the subject of many critical analyses. I focus on creativity as it appears in everyday life, with the support of an examination of self-help handbooks that refer to far-east traditions, at the same time being critical of the Western lifestyle. Self-help literature is viewed here as a tool aiding the neoliberal governmentality of society. I am most of all interested in how contemporary discourse on non-professional creativity promotes technologies of autonomy aimed at the production of responsible and self-sufficient individuals. I argue that creativity is today a key mechanism of governance. It is not limited to the professional sphere but is playing an increasing role in our private lives. It is used to produce more elusive and flexible forms of self-governance than more openly repressive forms of power (based on top-down order and control).
- Published
- 2021
- Full Text
- View/download PDF
29. Regulation School, Social Structures of Accumulation, and Intermediate Theory
- Author
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Westra, Richard and Westra, Richard, Series Editor
- Published
- 2019
- Full Text
- View/download PDF
30. ‘Intelligent Capitalism’ and the Disappearance of Labour: Whitherto Education?
- Author
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Peters, Michael A., Zhao, Wei, Peters, Michael A., editor, Jandrić, Petar, editor, and Means, Alexander J., editor
- Published
- 2019
- Full Text
- View/download PDF
31. Reason for Researching Social Dialogue at the Workplace
- Author
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Cam, Erdem and Cam, Erdem
- Published
- 2019
- Full Text
- View/download PDF
32. Ambivalence and Attachment: Some Final Reflections
- Author
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Kanai, Akane and Kanai, Akane
- Published
- 2019
- Full Text
- View/download PDF
33. Post-Fordist Production and Urban Industrial Land Use Patterns
- Author
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Frank Roost and Elisabeth Jeckel
- Subjects
economic structural change ,industrial area ,knowledge economy ,post-fordism ,productive city ,urban manufacturing ,City planning ,HT165.5-169.9 - Abstract
Economic restructuring of the 21st century is changing the production methods and location requirements of most industries. Mass production on the outskirts of cities, as was common in 20th century Fordism, is largely being replaced by an economic model characterised by a multitude of networked small and medium-sized production sites as well as logistics facilities. In this article, we want to examine if this also creates the opportunity to combine some of the smaller industrial areas with the city as a whole and to initiate a transformation of these areas in favour of redensification and mixed use. Examining the case of Kassel, Germany, we take a closer look at the transformation processes from Fordism to post-Fordism and the possibilities for a smarter land use. In this largely industrially shaped region, younger companies such as the solar panel producer SMA are using new approaches in terms of urban planning and land use by building their low emission-factories on greyfields in an urban environment rather than on suburban greenfields. In our article, we survey selected industrial areas in Kassel and discuss their recent change as part of a broader development from Fordism to post-Fordism. Firstly, the study contains a theoretical discussion of commercial and industrial land-use patterns in both socio-economic models. Subsequently, an on-site analysis is carried out to determine the extent to which both economic models have influenced the use and shape of industrial areas in Kassel. Based on this analysis, we finally show criteria for how urban planning can help to ensure that this change is combined with an improvement in the spatial and design quality of the industrial areas and is meaningfully integrated into the sustainable development of the city region.
- Published
- 2021
- Full Text
- View/download PDF
34. Toward a Criminological Understanding of Financialization.
- Author
-
Guzmán, Jordi González
- Subjects
FINANCIALIZATION ,ECONOMIC development ,SOCIAL evolution ,CAPITAL financing ,FINANCIAL markets ,CRIMINOLOGY - Abstract
This article weaves together the ascendancy of financial markets and the field of critical criminology. It argues that critical perspectives such as crimes of the powerful and crimes of globalization may benefit from analyzing financialization as a key economic and cultural transformation in today's capitalism. The analysis of financialization is made through the literature that addresses the economic transformations of capitalist accumulation, thus framing finance capital in the post-Fordist regime of production. By using this perspective, this article develops the argument that the cyclical speculative waves of finance are not a congenital pathology of capitalism but its very mode of governmentality. Overall, this article claims the analytic potential of financialization studies to deepen our understanding of the social and environmental harms produced by powerful corporations and financial institutions. [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
35. Prywatyzacja stresu.
- Author
-
FISHER, MARK
- Abstract
Copyright of Praktyka Teoretyczna is the property of University of Wroclaw and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
- Published
- 2022
- Full Text
- View/download PDF
36. Sendikaların Güvencesiz İstihdam Süreçlerindeki Tepkileri Üzerine Bir Çalışma
- Author
-
Sinan Acar
- Subjects
fordizm ,post-fordizm ,kamu hizmetleri ,güvencesiz i̇stihdam ,sendika ,fordism ,post-fordism ,public services ,precarious employment ,trade union ,Social Sciences - Abstract
Bu çalışmanın konusu, neo-liberal dönemde kamu istihdam süreçlerinde ortaya çıkan esnek ve güvencesiz istihdam biçimlerine karşı sendikaların bu alandaki temel yaklaşım ve stratejilerinin neler olduğu üzerinedir. Bu noktada kamu sağlık hizmetleri alanında faaliyet gösteren ve aktif olarak örgütlenme faaliyeti yürüten üç büyük işçi sendikasının şube yöneticisiyle derinlemesine görüşmeler yapılmış ve bu noktada sendikaların esnek ve güvencesiz istihdam süreçleriyle alakalı hangi noktalarda benzeştiği ve ayrıştığı konusu üzerinde durulmaya çalışılmıştır. Araştırmada sendikaların esnek ve güvencesiz istihdam biçimlerinin kaldırılması noktasında benzer bir düşünce içerisinde olduğu görülmüştür. Bunun yanında sendikaların çözüm noktasında birbirlerinden farklılaştığı ve diğer sendikaları görmezden gelici ve ötekileştirici bir tutum içerisinde oldukları görülmüştür.
- Published
- 2019
- Full Text
- View/download PDF
37. Global extraction and cultural production : an investigation of forms of extraction through the production of artist-video
- Author
-
Brand, Carina
- Subjects
306 ,Cultural-Production ,Marxism ,Global ,Extraction ,Political Economy ,Capitalism ,Science Fiction ,Video ,Post-Fordism ,Art - Abstract
This research is a practice-based, theory-led, examination of forms of extraction under capitalism. The thesis addresses the question of where and how does extraction take place, both in and outside of the wage relationship. Directly employing Marx's concept of surplus extraction, but further extending the concept of extraction as an analytic tool, artistic method, and identifying its aesthetic form. Through the production of an original body of artistic video work, I explore three disparate sites where 'extraction' takes place and employ Science Fiction methods of narrative, the utopian impulse and the 'alienation effect' to critique global capitalism. Drawing on political economic theory, I argue that these new 'zones' of extraction have; forced the further 'subjectification' of labour; supported continued and on-going primitive accumulation - through the creation of global space/time; and promoted the intensification of both relative and absolute surplus value, through the mechanisation of reproduction and the blurring of work and life, through digital technology. The Video Trilogy sets up a dialogue between - fictionreality and space-time, and situates current readings of global extraction in a future/past space, where the inconsistencies of capital are played out. Extraction as concept is utilised to bring together, and expand on, both theoretical readings of the political economy, and to identify that extraction can be redeployed as a cultural or artistic form. I argue that extraction is mobilised through culture, but more importantly, I identify the specific cultural forms of extraction itself. By situating the research between theory and practice, I am able to represent, or interpret, the forms extraction takes - appropriating, performing and re-making them as material and subject within the videos. The research contributes to current critiques of capitalism, in critical theory, art theory, political economy and art-practice-as-research. The video submission brings together a range of aesthetic styles and techniques to construct an original alien world, which is an allegory of our own.
- Published
- 2015
38. Narrating General Performance: Art, Life, and Labor in Niña Weijers's The Consequences and Tom Mccarthy's Satin Island.
- Author
-
Besser, Stephan
- Subjects
- *
PERFORMANCE in literature , *PERFORMANCE art , *MODERN literature - Abstract
This essay explores the fascination with performance and performance art in contemporary fiction in relation to post-Fordist culture and society. I employ the concept of general performance in order to analyze configurations of artistic, professional, and economic performance in Niña Weijers's novel The Consequences (2014) and Tom McCarthy's Satin Island (2015). The readings demonstrate that, in different ways, both novels imagine performance as a key practice at the intersection of art, life, and labor. While Satin Island presents a bleak view of generalized post-Fordist performance, The Consequences insists on discontinuities between artistic and other forms of performance. The essay makes a case for general performance as a key concept for the study of the imagination of immaterial and creative labor in twenty-first-century fiction. [ABSTRACT FROM AUTHOR]
- Published
- 2021
39. Mood work and political spaces: A consideration of the relationship between affect and political collectivity in grassroots urban activism.
- Author
-
Mukherjee, Jacob
- Subjects
- *
GRASSROOTS movements , *ACTIVISM , *POLITICAL participation , *CLASS politics , *COMMUNITY organization , *PUBLIC spaces , *SOCIAL movements - Abstract
This essay, based on a 'militant ethnography' of the small radical grassroots activist group Our London,1 outlines the importance of mood in developing political collectivity in oppositional politics. Applying Gilbert's notion of affect as key to sociality, Highmore's discussion of mood and mood work and Dean's concept of affective infrastructure, I develop an account of Our London's activities, and in particular its organisation of public events, that argues for the production of mood in political spaces as key to mobilising political collectivity. The significance of this work is in showing how oppositional political practices, as opposed to mere rhetoric or discourse, can develop forms of political collectivity and action; this is also a study of how forms of class politics can be performed and practised despite the difficulty of articulating such politics discursively – or even conceptualising society in class terms – in the context of a fragmented, neoliberal, post-Fordist city like London. [ABSTRACT FROM AUTHOR]
- Published
- 2021
- Full Text
- View/download PDF
40. (Neoliberalized) Collaborative Turn and Art Education
- Author
-
Kalin, Nadine M., Harris, Anne, Series editor, and Kalin, Nadine M.
- Published
- 2018
- Full Text
- View/download PDF
41. Governmentality and Post-Fordist Art Education
- Author
-
Kalin, Nadine M., Harris, Anne, Series editor, and Kalin, Nadine M.
- Published
- 2018
- Full Text
- View/download PDF
42. Postmodernists: Confronting Neoliberalism (1993–2018)
- Author
-
Ram, Uri, Holmwood, John, Series editor, Turner, Stephen, Series editor, and Ram, Uri
- Published
- 2018
- Full Text
- View/download PDF
43. Catching Up in the New Knowledge Economy
- Author
-
Muzaka, Valbona, Hay, Colin, Series editor, Payne, Anthony, Series editor, and Muzaka, Valbona
- Published
- 2018
- Full Text
- View/download PDF
44. Futurism without a Future: Thoughts on The Ministry of Time and Mirage (2015–2018)
- Author
-
Victor M. Pueyo Zoco
- Subjects
capitalist realism ,futurability ,prototopia ,post-fordism ,immanence ,Spanish cinema ,History of scholarship and learning. The humanities ,AZ20-999 - Abstract
The future is not what it used to be. A new strain of futurism has taken over the stage of global science-fiction: one whose understanding of the future cannot be distinguished from its understanding of the present. Gone are the days when extraterrestrials in shiny, extravagant outfits mastered fascinating technologies that flirted with magic. Characters in Charlie Brooker’s Black Mirror (2015–2020) dress like us, and the dystopian technology they put up with is, for the most part, a technology that has existed for years. Armando Iannucci’s imagining of a space cruise for rich people in Avenue 5 (2020) overlaps with Elon Musk’s actual plans of sending wealthy tourists to the moon, while Albert Robida’s visionary téléphonoscope (1879) amounts to a sad reminder of our everyday Zoom call. Is not the current COVID-19 crisis the blueprint to the ultimate post-apocalyptic script? Spanish filmmaker Juan Antonio Bayona noted in a recent interview that Steve Soderbergh’s Contagion (2011), originally labeled as a sci-fi movie by IMDB, is now a drama according to the same internet portal. Science is not fiction anymore, which means at least two different things: that science has lost the power to convey the kind of awe that may be later turned into fiction, and that fiction seems to be unable to inspire a narrative of scientific or—broadly speaking—human progress. How can we retrieve the emancipatory value of progress in good old futuristic sci-fi when the future coincides with the present? What should cultural production look like to help us imagine an alternative to financial capitalism in the face of the impossibility of utopia? The answer, I will claim, resides in Franco Berardi’s concept of “futurability”. This paper explores the limits of this concept by reading side by side Javier Olivares’ and Pablo Olivares’ The Ministry of Time (2015) and Oriol Paulo’s Mirage (2018).
- Published
- 2022
- Full Text
- View/download PDF
45. Work in Motion: Labour and Aesthetic Production in the Animated Film Industry
- Author
-
Morgan, Carleigh
- Subjects
cinematic labour ,political economy ,computer animation ,crowd simulation ,representation ,animation ,self-reflexivity ,post-Fordism ,film history ,film production ,automation - Abstract
Diagramming the intersection between the representation of work and the work of representation, this thesis explores how animation has historically mediated technological transformations in film production through its self-reflexive engagement with labour. I track the entanglement between animated images and image production through three key inflection points in animation history: beginning with early animation’s pre-industrial roots; continuing through animation’s industrial rationalisation; and concluding with a discussion of digital animation. Contrary to claims that animation’s self-reflexive address is unique to early animation, I argue that early animation’s turn towards self-reflexivity does not vanish with the disappearance of the animator from the frame. Rather, animation showcases an ongoing preoccupation with labour. It works out tensions between autonomy and automation; movement and mechanisation; labour and alienation at key points throughout its history, especially when the work of animation is transformed by its formalisation, rationalisation, and digitalisation as a medium. This thesis is organised into three chapters. Chapter One takes up cinematic reflexivity and self-figuration to critique *Gertie the Dinosaur* (1914 Winsor McCay) through the lens of the operational aesthetic, underscoring how this aesthetic mode poses limits to theories of cinematic disclosure and problematises representations of work in early animation. Taking up the film as a cinematic treatise on the labour of animation, this chapter argues that the film’s live-action prologue disregards the role photography played in automating the reproduction of Gertie’s animated imagery, electing to prioritise the manual labours of animation as a handicraft. Chapter Two builds on Siegfried Kracauer’s theory of the mass ornament to contemplate masses, multitudes, and crowds for film. It decodes the mass ornament in the musical choreographies of Busby Berkeley; addresses its resonances with assembly line production in classical animation; and concludes with a discussion of homogeneity and heterogeneity in the production of digitally simulated crowds. Chapter Three takes up the ‘quality assurance guarantee’ of Pixar Animation Studios to consider how it articulates its relationship to creativity and the labour of computer animated filmmaking. This chapter investigates Pixar’s post-Fordist labour history to ask how this labour history intersects with the broader turn towards the immaterial labours of creativity— labours which the studio uses to underwrite its reputation as ‘Creativity, Inc.’ Through a critique of its political economy, Chapter Three describes how Pixar curates its public image and optimises worker productivity by indoctrinating animators into a company culture and corporate mythology which foregrounds artistry and creativity over computer-intensive forms of work. Reflecting on animation as a material practice; as an ideology; and through a critique of its political economy, this thesis contemplates the complex configurations between animated imagery; animated film production; and the labour of animation. This interdisciplinary work combines critical methods from production studies, film history, media theory, cultural studies, and animation scholarship to offer incisive contributions to film and media studies. It brings together aesthetic theory with critiques of the technologies, histories, and production methods of animated film. And it raises important questions for film and media studies about the work of animation; animation’s mediation of this work; and asks what animation theory can bring to the study of cinematic labour.
- Published
- 2023
- Full Text
- View/download PDF
46. ТРАНСФОРМАЦИЯ ХАРАКТЕРА ЗАНЯТОСТИ И ТРУДОВОЙ ЖИЗНИ В ПОСТФОРДИСТСКУЮ ЭПОХУ
- Subjects
трудовая жизнь ,Cultural Studies ,interpretive ability ,труд ,качество ,трансформация ,Education ,идентичность ,социально-экономическая роль ,постфрейдизм ,working life ,socio-economic role ,post-Fordism ,labor transformation ,занятость ,identity - Abstract
Актуальность. В работе рассматривается трансформация характера занятости и трудовой жизни в рамках формирования нового технологического и ресурсного пространства в постфордистскую эпоху. Дан анализ изменений социально значимых качеств массовых участников экономических отношений (работников и работодателей, предпринимателей). Определены новые характеристики субъектов постфордистского труда, которые другие факторы обязаны учитывать при конструировании своих ожиданий и трудовых взаимодействий, принимая во внимание новую социально-ролевую специфику работников. Целью исследования является представление эволюции взглядов о природе трансформации характера занятости и трудовой жизни при смене технологических парадигм на основе выявления конкурирующих теорий с учетом сложившихся новых трудовых практик, характерных для современного капитализма. Методы: систематизации, анализа и обобщения научных теорий российских и зарубежных авторов. Результаты представляют собой критический анализ индивидуальных интерпретативных способностей рабочего фордистского труда, еще не имеющих рыночной ценности, обусловливающих его оппортунистическое поведение и рост издержек производства. Напротив, постфордистский работник, будучи вовлеченным в информационный поток и обмен, имеет новые ресурсные характеристики, свою трудовую деятельность сводит к средству самоутверждения, а также временному и случайному занятию и готов к переменам. Выводы заключаются в том, что отсутствие четкой дифференцированности новой социальной роли постфордистского работника ведет к противоречиям социально-трудовых отношений и требует обеспечения социальной безопасности. Научному сообществу необходимо приложить больше усилий для исследования аутопоэтических аспектов качества трудовой жизни. В постфордистскую эпоху понятия «социального» и «государственного» становятся все менее надежными для обеспечения качества трудовой жизни людей и ее популяционного разнообразия, что делает актуальной, с одной стороны, антрепренериализацию повседневной, а не только экономической жизни, а с другой - респонсибилизацию индивидов в процессе усложнившихся и неустойчивых взаимодействий. Relevance. The paper examines the transformation of the nature of employment and working life in the framework of the formation of a new technological and resource space in the post-Fordist era. The analysis of changes in the socially significant qualities of mass participants in economic relations (employees and employers, entrepreneurs) is given. New characteristics of the subjects of post-Fordist labor are determined, which other actors must take into account when constructing their expectations and labor interactions, with regard to employees` new social and role specifics. The aim of the study is to present the evolution of views on the nature of transformation of the character of employment and working life when changing technological paradigms based on the identification of competing theories, taking into account the established new labor practices that are characteristic of modern capitalism. The main research method is the systematization, analysis and generalization of scientific theories of Russian and foreign authors. The results of the study are a critical analysis of the individual interpretative abilities of the Fordist worker, which do not yet have a market value, which determine his opportunistic behavior and the growth of production costs. On the contrary, the post-Fordist worker, being involved in the information flow and exchange, has new resource characteristics, reduces his labor activity to a means of self-affirmation, as well as temporary and casual employment, and is ready for change. The conclusions are that the lack of a clear differentiation of the new social role of the post-Fordist worker leads to contradictions in social and labor relations and requires social security. The scientific community needs to make more efforts to study the autopoietic aspects of the quality of working life. In the post-Fordist era, the concepts of «social» and «state» are becoming less and less reliable for ensu-ring the quality of people's working life and its population diversity, which puts forward on the current agenda, on the one hand, the entrepreneurialization of everyday, and not just economic life, and, on the other, responsibilization of individuals in the process of complicated and unstable interactions.
- Published
- 2022
47. Post-Fordist Production and Urban Industrial Land Use Patterns.
- Author
-
Roost, Frank and Jeckel, Elisabeth
- Subjects
- *
LAND use , *ECONOMIC structure , *INDUSTRIAL sites , *INFORMATION economy , *POST-Fordism - Abstract
Economic restructuring of the 21st century is changing the production methods and location requirements of most industries. Mass production on the outskirts of cities, as was common in 20th century Fordism, is largely being replaced by an economic model characterised by a multitude of networked small and medium-sized production sites as well as logistics facilities. In this article, we want to examine if this also creates the opportunity to combine some of the smaller industrial areas with the city as a whole and to initiate a transformation of these areas in favour of redensification and mixed use. Examining the case of Kassel, Germany, we take a closer look at the transformation processes from Fordism to post-Fordism and the possibilities for a smarter land use. In this largely industrially shaped region, younger companies such as the solar panel producer SMA are using new approaches in terms of urban planning and land use by building their low emissionfactories on greyfields in an urban environment rather than on suburban greenfields. In our article, we survey selected industrial areas in Kassel and discuss their recent change as part of a broader development from Fordism to post-Fordism. Firstly, the study contains a theoretical discussion of commercial and industrial land-use patterns in both socio-economic models. Subsequently, an on-site analysis is carried out to determine the extent to which both economic models have influenced the use and shape of industrial areas in Kassel. Based on this analysis, we finally show criteria for how urban planning can help to ensure that this change is combined with an improvement in the spatial and design quality of the industrial areas and is meaningfully integrated into the sustainable development of the city region. [ABSTRACT FROM AUTHOR]
- Published
- 2021
- Full Text
- View/download PDF
48. CREATIVITY AS NEOLIBERAL SELF-GOVERNANCE.
- Author
-
BARSZCZEWSKI, Jakub
- Subjects
- *
CREATIVE ability , *NEOLIBERALISM , *SELF-help materials , *GOVERNMENTALITY , *LIFESTYLES - Abstract
The purpose of this article is to analyze the problem of non-professional creativity in contemporary self-help literature. Creativity, an element of work organization in the post-Fordist era, has been the subject of many critical analyses. I focus on creativity as it appears in everyday life, with the support of an examination of self-help handbooks that refer to far-east traditions, at the same time being critical of the Western lifestyle. Self-help literature is viewed here as a tool aiding the neoliberal governmentality of society. I am most of all interested in how contemporary discourse on non-professional creativity promotes technologies of autonomy aimed at the production of responsible and self-sufficient individuals. I argue that creativity is today a key mechanism of governance. It is not limited to the professional sphere but is playing an increasing role in our private lives. It is used to produce more elusive and flexible forms of self-governance than more openly repressive forms of power (based on top-down order and control). [ABSTRACT FROM AUTHOR]
- Published
- 2021
- Full Text
- View/download PDF
49. Futurism without a Future: Thoughts on The Ministry of Time and Mirage (2015–2018).
- Author
-
Pueyo Zoco, Victor M.
- Subjects
CULTURAL production ,TOURIST attitudes ,COVID-19 pandemic ,SPANISH filmmakers - Abstract
The future is not what it used to be. A new strain of futurism has taken over the stage of global science-fiction: one whose understanding of the future cannot be distinguished from its understanding of the present. Gone are the days when extraterrestrials in shiny, extravagant outfits mastered fascinating technologies that flirted with magic. Characters in Charlie Brooker's Black Mirror (2015–2020) dress like us, and the dystopian technology they put up with is, for the most part, a technology that has existed for years. Armando Iannucci's imagining of a space cruise for rich people in Avenue 5 (2020) overlaps with Elon Musk's actual plans of sending wealthy tourists to the moon, while Albert Robida's visionary téléphonoscope (1879) amounts to a sad reminder of our everyday Zoom call. Is not the current COVID-19 crisis the blueprint to the ultimate post-apocalyptic script? Spanish filmmaker Juan Antonio Bayona noted in a recent interview that Steve Soderbergh's Contagion (2011), originally labeled as a sci-fi movie by IMDB, is now a drama according to the same internet portal. Science is not fiction anymore, which means at least two different things: that science has lost the power to convey the kind of awe that may be later turned into fiction, and that fiction seems to be unable to inspire a narrative of scientific or—broadly speaking—human progress. How can we retrieve the emancipatory value of progress in good old futuristic sci-fi when the future coincides with the present? What should cultural production look like to help us imagine an alternative to financial capitalism in the face of the impossibility of utopia? The answer, I will claim, resides in Franco Berardi's concept of "futurability". This paper explores the limits of this concept by reading side by side Javier Olivares' and Pablo Olivares' The Ministry of Time (2015) and Oriol Paulo's Mirage (2018). [ABSTRACT FROM AUTHOR]
- Published
- 2022
- Full Text
- View/download PDF
50. Hacia una matriz tecnológica y gubernamental del marketing
- Abstract
This article seeks to define business marketing as a technology that dictates to the subject how to conduct / govern itself. Sociological studies on the definition of con-temporary subjectivity require intelligibility matrices to analyse management techniques. Here we propose to outline the historical reconfigurations that marketing has undergone because of its insertion into the reflexive prism of neoliberal microeconomics and post-Fordist capitalism of the twentieth century. By applying the genealogical method, it is concluded that business marketing is a technology that is thought from the perspective of competition and that deploys three governmental mechanisms: personalization, loyalty, and branding., Este artigo busca definir o marketing empresarial como uma tecnologia que determina ao sujeito como conduzir/governar a si mesmo. Os estudos sociológicos sobre a definição da subjetividade contemporânea requerem matrizes de inteligibilidade para analisar as técnicas de gestão. Aqui se propõe traçar as reconfigurações históricas pelas quais o marketing passou ao inserir-se no prisma reflexivo da microeconomia neoliberal e do capitalismo pós-fordista do século XX. A partir da aplicação do método genealógico, conclui-se que o marketing empresarial é uma tecnologia pensada a partir da concorrência e que apresenta três mecanismos governamentais: personalização, fidelização e branding, Este artículo busca definir al marketing de empresas como una tecnología que dictamina al sujeto cómo conducirse / gobernarse. Los estudios sociológicos sobre la definición de la subjetividad contemporánea requieren de matrices de inteligibilidad para analizar las técnicas de gestión. Aquí se propone esbozar las reconfiguraciones históricas que el marketing sufrió a raíz de insertarse en el prisma reflexivo de la microeconomía neoliberal y del capitalismo postfordista del siglo XX. A partir de aplicar el método genealógico se concluye que el marketing de empresas es una tecnología que se piensa desde la competencia y que despliega tres mecanismos gubernamentales: personalización, fidelización y branding.
- Published
- 2023
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